Operating Partner · Investor · Advisor

A partner for European hotel investments.

Olfi works with owners and investors to acquire, finance and grow hotel investments across Europe.

We combine M&A, corporate finance and investment expertise with hands-on hospitality experience, looking at the property, the operating business and the capital structure as one investment.

Historic canal houses reflected in the water in Amsterdam.
ExploreExplore how Olfi can help
Bicycles beside a historic Amsterdam canal.

Where we can help

From opportunity, to ownership.

Hotels can be owned and invested in through different structures. Value may sit in the real estate, the operating business, a lease or management structure, or a combination of these.

We look beyond the legal form to understand the economics of the hotel and what ultimately drives value.

01

Acquisition or investment

Assessing and executing hotel investments, also for investors without dedicated hotel expertise in-house.

02

Repositioning or strategic change

Defining the business plan, assessing the alternatives and bringing together the expertise required to build and implement it.

03

Capital and operating structure

Enhancing value by aligning the capital structure with the right ownership model — across real estate, lease, management agreement (HMA) or hybrid structures.

04

Organic growth & M&A

Supporting owners, investors and hotel businesses pursuing platform growth through M&A, or organic development.

How we work

One firm. Three complementary roles.

01

Operating Partner

Active ownership

We can work alongside owners and investors before and during ownership, doing the M&A, sourcing and executing the deal, arranging financing, help implement the business plan, oversee strategic priorities and coordinate the specialist expertise required.

02

Advisor

Independent counsel

We provide independent advice on hotel investment, financing, ownership and operating structures, acquisitions and growth, guided by the long-term outcome for the owner.

03

Investor

Alongside capital partners

We can originate, assess and execute hotel investments and remain involved during ownership. Where interests align, we can invest alongside our partners.

Pieter Moll, Founder of Olfi.

Experience

Experience that extends beyond the transaction.

Pieter Moll's experience combines corporate finance, M&A, hotel investment, development, financing and hands-on platform building. He began his career at Deloitte, where he built that financial foundation, before moving fully into hospitality in 2014.

At Borealis Hotel Group, he was involved in building two branded hotel platforms to more than 8,000 rooms, sourcing and developing more than 40 hotels across Europe, securing more than €200 million in financing and managing transactions exceeding €500 million.

That experience shapes Olfi's perspective today: hotels are not simply properties or transactions, but investments whose value ultimately depends on the underlying business.

Pieter MollFounder

Record of experience
18+
Years of experience
€500m+
Hotel transactions
40+
Hotels sourced and developed
8,000+
Branded rooms scaled

Personal experience, including work completed before Olfi was established in 2026.

Discuss an opportunity

Start with the opportunity.

Whether you own a hotel, are considering an acquisition or are exploring an investment in European hospitality, the starting point is the same: understand what drives the value.

Every enquiry is answered personally.